How to Provide Effective Feedback for your Designer


In this guide, I’ll be discussing what you can do to make the review stage effective feedback for your designer, that works on achieving your goals. Making it so much easier for you and your designer moving forward in the project.


Getting an email from your designer titled “RE: Your website is ready for review!” can be both an exciting and tense time. Chances are you are thrilled to see what they’ve designed for you.


However, the task of actually having to explain what you like and possibly don’t like can be tricky. You might not know what to say, what jargon to use or even where to start. It can be confusing, to say the least.


I get it. It’s absolutely normal to feel that way.


So, let’s explore some things we can keep in mind when providing effective feedback.


1. Reference where possible


One of the most important things to keep in mind is to help your designer out by pinpointing where you’re making a request. With many pages and multiple sections, it can be hard knowing the exact revision you are referring to. 


Where possible provide examples to your comments. Pointing out the exact points you’re making and where on the website you are referring to. This helps your designer to be crystal clear on your request and get to work on making those changes.


2. Provide specific feedback


Rather than “I like it”, try saying “I like the layout in this section, it’s so clear and easy to read for my ideal client”. 


Not only is this more informative, but it helps your designer understand your thinking. Which in turn supports the design process going forward being able to repeat such design practices throughout the rest of the website.


3. Consider your audience first


The feedback you give to your designer should be centred around your audience. Creating a website or brand should always have the end consumer at the focus. This is referred to as user experience design (UX). This literally means a product is designed with the end-user in mind from the very beginning. 


Therefore, your effective feedback for your designer should follow a similar approach. For a moment, put yourself into the shoes of your ideal client. 


What would they want to see when they land on your website? What information would they need access to in a few clicks? Once you think in the eyes of your audience it can be easier to provide feedback that not only helps the design appeal to more clients but also contribute to higher conversions.


4. Remember your business goals


Your design is a reflection of who you are, but it is also important to firstly consider the overall goal of your design project. These points would have been covered in your strategy call, where we discuss what you want visitors to do, that main call to action. 


Having conflicting goals and messages, on a website, in particular, can be overwhelming for a user. Which is why we want the main goal to be the focus throughout the design project to maintain consistency.


5. Don’t hold back with your feedback


Any good designer wants the best for you and your project. We want nothing less than for you to be happy with the final product. So, when you notice something that doesn’t quite work for you, say it! 


For once, just be a little selfish and remember this is your website for your business. The designer should have the ability to be objective in such situations, ultimately your vision comes first. 


With that being said, remember effective feedback can be both positive and constructive. Letting your designer know what you really like can help them build on those specific elements with your comments in mind in the next stage of the design. 


Likewise, any parts of the design that don’t work for you, don’t be afraid to make revisions that are aligned with your business goals. Which leads me onto my next point


Overall 


Remember you don’t need to know all the answers. If you provide feedback to your designer about a specific part of the website, don’t feel responsible for providing the exact solution. As a designer, it’s my job to be the problem solver, you just need to share your thoughts openly.


If you’re interested in discussing project ideas with me, you can book a free call to talk further.

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